As mentioned in the IMARK CD, Web 2.0 is primarily social. The interesting thing about social media is that it is not just a one way communication. Collaborative exchange and discussions take place on a common and larger platform geographically and allows access to a massive and international audience. Its strategic features allow a network to act as a potential resource for ideas, collection and opportunities.
The idea behind using social media tools for development is to support interaction at different levels in terms of communication, conferencing and collaboration. Tools such as wikis or blogs have clearly demonstrated their potential for creation, publishing, co-documentation, translation and co-distribution of information online while the increasing use of other tools like Facebook, Twitter or YouTube is revolutionised by its flexibility, openness and transparency. Applications like VoIP takes users to another level of interaction allowing access to low cost calls over the internet. In the same line, Skype offers the possibility of quality voice and video conversations depending on internet connectivity. In general, these tools are simple and easy to use provided you understand the rationale behind its perspectives and the desired purposes. On several occasions, I have learnt to ‘ask why’ and then want ‘to learn more’ about the social media tools.
- Internet connectivity and bandwidth problem
- Accessibility to logistic facilities in remote areas.
- Though social networking offers numerous advantages, it can also pose problem to data privacy, security and intellectual property of the users. One should be aware that while creating profile on social networking sites, private information are shared with advertisers.